Pantone Colour of 2018: Ultra-Violet Purple

So this year's colour of the year, as declared by Pantone is Ultra-Violet - rich, bright purple (which reminds me of a Paco Rabanne perfume with the same name, I must admit!)

The colour is an unusually bright one given the last few years - but has been described by Pantone as important - "Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own. "

So that's a pretty deep, rich meaning behind that one, right?

I must admit, when I heard about this colour, I was undecided. I've always loved certain shades of purple - deep, rich aubergines, soft lilacs or mauvey shades. I'm not as keen on Cadbury purples like this one. I think I've also been put off by wearing purple too many times in the past, and am just more selective about this colour, not to mention the fact that it feels a little dated to me now compared to the softer shades I've seen a lot recently (not to mention having a purple coat in university which made my friends call me Barney!)

But I may be proved wrong yet - I'm waiting to see this hit the catwalks and shops and I'm sure I'll like a lot of what I see - here's just a few of what I've seen online that I'm liking:

When I think of the colours of the years, I always think of how this can be incorporated into Asian fashion and wedding themes. I must say that having seen a lot of purples before, I'm sure Ultra Violet will work fine with Asian bridals and formals. I also do think that this shade is flattering on brown tones, so it's definitely a good colour to work with. Here's a few ideas I saw online, I actually really like how creative some of the ideas are out there:

It will be interesting to check in on the fashion pages every now and then and see if this colour has taken anyone's fancy. Having said that though, last year's colour, greenery, didn't make as much of an appearance as I thought so it seems that it's really up to the designers and consumer's tastes as to what will make the trends!

What do you think of this year's colour of the year?