Thursday, 28 January 2016

GLAMOROUS ACCESSORIES: Zevar Jewellery at the British Museum Shop

I read recently about jewellery brand Zever Jewellery being selected by the British Museum to be sold in their official museum store, and thought it was great news.

Zevar comes from the Urdu word, which means “ornament “, and the brand itself emphasises "traditional Indian designs that are hand-made with silver and semi-precious stones", which can certainly be seen in their range of beautiful products.

The company's’s founder and creative director Shivani S. Mohinta is a Londoner, and her brand is a tribute to her home country – India, along with it’s beautiful flora, fauna, forts and palaces. Shivani works closely with a select group of artisans based in remote Indian villages to create her pieces

Zevar’s handcrafted silver jewellery adorned with semi-precious stones such as turquoise, carnelian, zirconia, marcasite and quartz, and their collections so far showcases various traditional techniques of engraving, filigree and setting that are unique to Indian jewellery. The jewellery is apparently inspired by the vibrant colours that are used in Indian folk art, colourful Indian textiles and prints, and hand painted tiles and pottery - I can certainly see this in the beautiful colours and shapes used in the jewellery.

I can see that there is a story behind each piece, and I like that there is a focus colour or stone in each one, rather than a mix of too many colours or pieces - making each piece look much more iconic and classical.

Photo credits - Shahid Malik

I'll be keeping an eye out for these during my next visit to the British Museum, but from the website alone, I love the workmanship and designs of the jewellery, and I think it's great that an Asian-lead brand has made it into the Western retail space.

You can also buy the jewellery online at from their official website, as well as leading online retailers such as Asos, Shopcade and Independent Boutique.

What do you think of these?

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