Monday, 26 September 2016

Aatiya London x Bubblegum Hijab: An Blogger London Launch Party

I was invited to a special launch party a few weeks ago, for a Malaysian brand which launched last month in London - Aatiya London. This was a pretty special blogger meet, as it involved so many women who I have become friends with over the last few years.

One of these is Bubblegum Hijab, fashion blogger and YouTuber who has some seriously cool acheivements - as well as a PR and events company, she designs clothes, makes and sells bathbombs and still has time to blog and vlog!

Bubblegum Hijab collaborated with Aatiya to design and bring a new collection to London, which was a collection to celebrate diversity and  also show her inspiration of Souh and East Asia. Her collection was inspired from a visit to Malaysia, but also to celebrate 'women of cultures' - women around the world of different background and heritage.

The launch party was held at a pretty French restaurant called Aubaine in central London, at a private room upstairs. It was set out in a really pretty, rustic way - candles, flowers and wood everywhere which looked lovely.

I absolutely LOVED the outfits of the collection - there were several bloggers who modelled a few pieces from the collection, and also a rack of dreses and jackets for us to look at. My favourites were the brocade jackets with accompanying maxi skirts, there were also some very nice pieces which wre versatile. There were a few two-piece outfits inspired by the Malaysian baju kurung, which is a top and a bottom skirt. The top is a peplum one, which is very adaptable and  can be worn together with the skirt or mixed and matched with trouser and dresses.

And of course I managed to try one of the pieces on, which was this lovely white brocade with a split. I loved how comfy and easy it was to wear, and really wanted to take one home with me!

We also stopped for a quick talk with the designer herself and a company representative, as well as a video with the collection's pieces - here's a quick snippet below!

The food itself also deserves a mention - it was delicious! Although this wasn't a halal restaurant, there were some really lovely delicacies and finger foods - my favourite was some cheesepuffs with mushroom pieces, and chunky chips with cheese and truffle oil!

There was a really great buzz to the launch party, and it was great to see old faces and meet new ones. It was also really lovely to see how many people came out to support the designer - literally with women from different cultures, in a French restaurant in London.

Aatiya London also celebrated the company's birthday, so naturally there was a lovely cake for everyone eat - I'm told this was custom-made by Eila's Cake Couture, which was a lovely fruit cake with delicate icing.

I had great fun at the event, and loved how everyone dressed up to have a fun night out. I managed to make a few new friends who I've stayed in contact with, and will be seeing them soon. I have also seen a lot of the Aatiya London pieces at expos and events, and love how popular they are getting.

We also got a lovely goody bag (or really, a box!) to take with us - inside was a pretty chiffon scarf, a purse and a Malaysian cake for us to enjoy, with a chocolate bar! The picture below isn't great because I took it at night time and then forgot to take a better one, but my favourite piece is the scarf, which I love.

The scarfI got was a pretty dusky pink colour, which I have worn at least three times already (including on Eid!) and which I have gotten compliments for every time I've worn it. I'm already considering buying myself a few more of these scarves!

You can shop the Aatiya London's pieces at their website, and also on Modestly Wrapped, which also stocks them - let me know what you think of their pieces!

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