Imaan Boutique has a gorgeous range of scarves, modest outfit pieces and abayahs which aims at an audience of young adults, career women and also 40s women. Initially the brand was launched online in 2013 with the use of social media, but since then the brand has opened a boutique in Malaysia, and aims to launch new collections every season to keep up to date with trends. One of the things which really struck me about this brand was how colourful yet wearable this brand it - it aims to create beautiful outfits which appeal to many ages and which fit in with comfortabole yet modest.
The event took place at Skylon Restaurant in central London, and when the bloggers arrived we were all given an outfit or a hijab to try on. I arrived a little late (blame the trains!) so I didn't get a chance to try on the abayahs or dresses, but I did manage to look at the hijabs, and I loved the fabrics which were used.
The group managed to have an interview session with founder Rubina Mughal, where she told us about the brand's aim and the new Eid collection, which consisted of beautiful pastels, maxi dresses with drapes and pleats, soft pinks and mints and embroidered sleeves. Personally I loved the scarves, the material draped beautifully and I love that they are big enough and versatile enough to be draped any way the wearer wants.
Here's a quick peek at the restaurant we went to - I forgot to take a picture of the amazing view overlooking the River Thames and all of the lights below, but you can see how lovely and floral it was inside!
Here is also some pictures of the outfits on the actual bloggers - I love that we all got a chance to try and get a feel for the new collection for ourselves. Most of the bloggers (including myself) loved the outfits, and agreed that they were very wearable. Not all of us wear abayahs but the designs were very appealing and there were also a mix of maxi dresses which looked lovely.
And of course a mention of the tea itself! We were served several juices and teas, along with delicate sweet treats and nibbles, which tasted lovely - I quite liked the raspberry and pineapple tarts!
Imaan boutique very generously gave each blogger an outfit and a hijab to take home - I got this lovely black one with embroidered sleeve and a very pretty salmon-coloured hijab. Even though I don't wear abayahs normally, I can imagine wearing this one because of the flattering cut and how wonderfully it drapes, especially as it was made from a thick silky material which looked quite decent in quality. I also was really happy with the hijab scarf as the material is a non-slip one and the colour is something which is right up my street!
All in all, I thought this was a really fun day to meet the Imaan Boutique brand, and also to meet other bloggers who are interested in hijab, modesty and fashion. It's great to see brands which are trying to make hijab fun and colourful without compromising on modesty. In this day and age, it's still too easy to associate boring with abayahs, especially if you see a lot of plain black ones, or even for non-Muslims to find hijab intimidating, so it's lovely to see brands like this which try to combat this.
I'll be styling my Imaan Boutique hijab and abayah soon, so watch this space!
Imaan Boutique online store