I love the fact that the MORA looks at different dialects, customs and traditions of India, and bounds them together in their rich printed and embroidered designs:
"Mora designs are an eclectic collage of influences from various regions of India: a handful of Ahomiya jungle mist, the tickling laughter of Kutchi women, the spicy wet earth of Kerala and the booming railroad whirring of Punjab’s song and dance."
Focussing on North East Indian weaves, the fabrics used are beautiful, natural products which aren't heavily embellished, looking comfortable, traditional and beautiful. I love the fact that the women who model these clothes are beautiful too, but not in an air-brushed, model sort of way - these look like real women in India, women of all shapes, ages and sizes, which makes the brand even more likeable and worth supporting because of their ethic. It's easy to forget the small tailors and weavers trying to support their small business amongst all of the huge labels and designer brands in the clothes industry, and it's nice to see something different out there too.
MORA saris and drapes are available to buy here (or you can message the designers via Facebook) and you can also check out the Ritika's blog here.
All images belong to MORA